6 Great low-cost programs for small business owners (2025)

In the ever-evolving world of online business, knowledge is power. Whether you are a seasoned entrepreneur or a budding online seller with big dreams, continuous learning is essential. But let's be honest; every dollar counts when starting out. I remember being very cautious (and scared) of spending money in my first year as self-employed, and it took me some time to realize how valuable it is to invest in both courses and tech.

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In my previous blog post Why you shouldn't be afraid of spending money in your business, I discussed the importance of investing in your entrepreneurial journey. However, I also understand the need to proceed cautiously at the beginning. That's why, in this post, I'll guide you through a handpicked selection of low-cost, high-value online courses and other helpful resources, all priced between $9 and $67. These affordable courses and resources are perfect for anyone who's starting out selling online.

Now, let's explore how you can harness the power of knowledge and resources affordably! Check out these 6 low-cost programs for small business owners and service providers. The first course recommendations are courses by the British online business strategist Elizabeth Goddard. I've bought many of her courses, and these three are my absolute favorites.

1. Small But Mighty $9 Offers by Elizabeth Goddard ($9) Elizabeth Goddard's Small But Mighty $9 Offers is a super-meta, teeny-tiny course that provides digital product creators with insider knowledge on adding a bite-sized $9 offer to their business. In this course, you'll discover why $9 offers are perfect for growing your email list and making money while exploring her favorite strategies for a low-key, tiny offer launch.

2. That Black Friday Feeling by Elizabeth Goddard ($9) Another fantastic $9 course by Elizabeth Goddard is That Black Friday Feeling. This one-hour lesson is packed with tips on creating eight different Black Friday offers, pro tips for maximizing your sales, insights on planning the ideal dates for your Black Friday offer, and the compelling reasons why having a Black Friday offer is a smart move, even in a seemingly saturated market.

3. The Tripwire Training ($47)

The Tripwire Training introduces you to the concept of a tripwire — a reduced-price offer presented right after someone joins your email list, right on the Thank You page. This means new subscribers can snag a sweet deal on one of your products immediately while you can enjoy the thrill of surprise income as you build your email list. Learn all about Elizabeth's strategy and her best tips in this course.

Elizabeth is so damn good at what she does, and the affordability of many of her programs is what brought me into her world in the first place. She also sells some really expensive programs, the priceiest one is 3000 dollars (!). So it's incredible that she also sells these bite-sized courses, which are affordable to everyone. One of my favorite things about her courses is that in addition to videos, you can also download the courses to a private podcast feed and listen to her teachings on the go! I haven't seen a single of her course videos cause the podcast feed is just so amazing.

She also offers a lot of freebies, which you can find right here on her website, along with a list of everything else she offers in her business.

4. Michelle Rohr and Maria Alejandra's email kit ($67)

If you want to start an email list or just make your current newsletter a lot prettier, this Canva template is perfect! It's so extremely beautiful and created by two of the online course creators I know with the best design skills. Both Michelle and Maria Alejandra take my breath away with their gorgeous designs. The email kit can be used with Flodesk, Mailchimp, and ConvertKit (or any other newsletter provider as long as you can upload pictures to your emails). Take a look at how beautiful the email kit looks!

5. Michelle Rohr's podcasting course ($20)

This is a mini course where you can learn about Michelle's personal growth approach to business through publishing your own podcast. Michelle is among the most inspiring people I know of in the online business space, and I love her way of teaching. She has this calm and friendly vibe about her that really appeals to me. If you want to learn about how you can publish your own podcast while practicing self-development at the same time, you should read more about this course!

6. Michelle's blog post template kits for Pinterest ($37)

Michelle is amazing at graphic design, and her Pinterest templates are the prettiest one I've ever seen! This template consists of 50 feminine, cute, but minimalistic and modern pinterest pins you can alter in Canva to fit your needs!

Click on the link to check out all of Michelle's programs on her website, and scroll down to the bottom to sign up for her newsletter where she share's beautiful updates from her life as an American self-employed creative who has moved to Portugal to start a new life. She often shares freebies with her readers!

You can also check out my blog post How to make a digital planner to sell on Etsy, if you want to learn more about other programs which can help you start your digital planner journey.

👉 Lastly, don't miss out on my post on free small business resources for more tips!